Actress Agnes Moorehead would have celebrated her 114th birthday today, December 6. Moorehead, of course, played Endora on Bewitched, as well as many other roles over the course of a career that spanned more than three decades. Some memorable roles were Velma in Hush… Hush, Sweet Charlotte, and the woman who battles miniature intruders in the Twilight Zone episode “The Invaders.”

Below, it’s Endora’s birthday as well, and her daughter Samantha (Elizabeth Montgomery) is going to surprise her with a Kodak Instamatic camera. Darn! That’s what I was going to get her.

Though initially underwhelmed by the gift—after all, what need would she have for such a device—Endora ultimately concedes, “These poor mortals are getting rather clever.” Taking pictures with the Kodak Instamatic Camera is easier than witchcraft!

Bewitched Kodak commercial (1968)

SAMANTHA: I just bought the most marvelous birthday present for Mother.

[Endora pops in]

ENDORA: Did you, darling? How nice. What is it?

SAMANTHA: It was supposed to be a surprise.

ENDORA [Sees gift] A camera? Whatever for? I can always conjure up pictures if I want to without all that fuss.

SAMANTHA: Well that’s why I chose it. There is no fuss with a Kodak Instamatic Camera!