Today on the tray: Corn flakes

Kelloggs cornflakesMarch 7 is National Cereal Day.

The first packaged dry cereal was Kellogg’s Corn Flakes, a recipe that was stumbled upon accidentally by the vegetarian Seventh-Day Adventist Kellogg brothers. The food was intentionally bland because “Kellogg believed that spicy or sweet foods would increase passions,” according to Wikipedia. The patent was filed in 1895.

Fast-forward to the 1960s: In a Beverly Hills mansion, Miss Jane Hathaway endeavors to civilize Jethro by teaching him to eat corn flakes from a bowl after seeing him grab a handful directly from the box.

Miss Hathaway serves Jethro cornflakes“Kellogg’s Corn Flakes are esteemed universally, but there are more socially acceptable ways to enjoy them,” she lectures primly.

Tasting a spoonful, Jethro asks, “Is this the way they eat corn in Beverly Hills?”

Miss Hathaway nods.

“I’m glad I come!” shouts the hillbilly.

Beverly Hillbillies, Kellogg’s Corn Flakes commercial (~1962)


One comment

  1. My family loved that show. We thought their cement pond and pot passers were hysterical. TV viewing was so simple back then, with our two clear channels and one fuzzy channel.

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