Today (June 4) is National Cheese Day, so I’m recycling this post from National Cheese Lovers Day, which was January 20. I guess the difference between the two holidays is that today, cheese haters may also join in the festivities.

Today (Jan. 20) is National Cheese Lovers Day. In this PSA from the 1970s, a blob dressed like a cowboy sings about his appetite for cheese and makes cheese and cracker sandwiches (“wagon wheels”). It was part of a series of such PSAs called Time for Timer that ran on ABC. Timer is the cartoon blob’s name.

Time for Timer PSA, “Hanker for a Hunk of Cheese” (1970s)