Today on the tray: Hold the pickles, hold the lettuce


May 28 is National Hamburger Day.

According to the holiday site Punchbowl, “Nothing is more American than a big, juicy hamburger…Although hamburgers originated in Hamburg, Germany, eating the burger in a bun is actually an American innovation.”

burger king print adAnother thing that’s American: Wanting to have it your way. In this 1974 Burger King commercial, a trio of faux-Supremes fast-food workers serenades a customer with BK’s memorable jingle about having it his way, whether that means holding pickles, lettuce, or making some other sort of special request.

Everything about this commercial is so 1970s! The color scheme (I remember when Burger Kings looked like that), the editing style, the customer’s wide open collar, the ’70s soul version of the jingle. I love it! I also love how the members of the singing group (I’ll call them the Burger Supremes) hold their hands out in the “stop” gesture on “Hold the pickles” as if they were singing “Stop in the Name of Love.” I wonder if the two singers on the sides resent the one in the middle like in the real Supremes.

Burger King “Have it your way” commercial (1974)


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