TV’s ban on cigarette advertising went into effect on this date, January 2, 1971.

The video below shows deleted scenes from Brokeback Mountain. Oh wait! It’s a Marlboro cigarette commercial! There’s an especially tender moment between two cowboys at 0:40 where one lights another’s cigarette.

http://www.youtube.com/watch?v=yQmpqvoEpws

Marlboro cigarette commercial (1966)