August 10 is National S’mores Day. This campfire favorite is a sandwich made of toasted marshmallow and chocolate between two graham crackers. The first s’mores recipe was published in the Girl Scout Handbook in 1927.

“S’more” is a contraction of “some more.” But if you say, “Please, sir, I want s’more” in a 19th century English workhouse, they’ll think you’re asking for gruel, not chocolate and marshmallows.

Oliver Twist asks for s’more gruel, Oliver Twist (1948)

Poor Oliver, holding out his empty bowl. If only he could have filled it with S’mores Crunch instead of that nasty gruel. Marketed by General Mills from 1982 to 1988, S’mores Crunch was a cereal composed of chocolate graham cracker cereal pieces and tiny marshmallows.

Every cereal must have its advertising mascot, and S’mores Crunch was no exception. It had the S’morecerer, a magical creature who was like a cross between Dumbledore and the Great Gazoo.

S’mores Crunch commercial featuring the S’morecerer (1987)

Whatever you want s’more of, be sure to treat yourself to s’more of it on National S’mores Day!

Related article

• 10 Things You Didn’t Know About S’mores (realsimple.com)