Here is the fascinating story of the Fluffernutter, courtesy of Wikipedia:
A Fluffernutter is a sandwich made with peanut butter and marshmallow creme, usually served on white bread. Variations of the sandwich include the substitution of wheat bread and the addition of various sweet, salty and savory ingredients. The term fluffernutter can also be used to describe other food items, primarily desserts, that incorporate peanut butter and marshmallow creme.
The sandwich was first created in the early 20th century after marshmallow creme, a sweet marshmallow-like spread, was invented in the U.S. state of Massachusetts. Archibald Query of Somerville, Massachusetts, invented a product he called Marshmallow Creme in 1917, and Emma and Amory Curtis of Melrose, Massachusetts, invented Snowflake Marshmallow Creme in 1913. During World War I, Emma Curtis published a recipe for a peanut butter and marshmallow creme sandwich, which is the earliest known example of a Fluffernutter.
Meanwhile, Query sold his recipe to Durkee-Mower Inc., who renamed it Marshmallow Fluff and continues to sell it under that name today. The term Fluffernutter was created in 1960 by an advertising agency hired by Durkee-Mower to find a more effective way to market the peanut butter and marshmallow sandwich.
In Somerville, Mass., the birthplace of marshmallow creme (and a city in which I once resided), they held their 8th annual “What the Fluff?“ Festival just a few weeks ago. I’m kind of annoyed that they waited until after I moved to the West Coast to start having this event.
If you’ve never been to it, here’s a taste of a previous year’s festival, including costumes, Fluff Bowling, the “Fluff Hair Salon,” and an appearance by “The Flufferettes.”
Scenes from the 2007 “What the Fluff?” Festival
At the 2011 festival, one of the attractions was Susan Olsen, aka Cindy from The Brady Bunch, who is now an artist and was selling her artwork (some of which includes Fluff). Also present at the festival was Geri Reischl, aka “Fake Jan” from The Brady Bunch Hour.
At the 8:40 mark in the video below, you can see Mayor Curtatone of Somerville present Olsen with an Honorary Fluff Chef hat. At 9:45, Olsen discusses Somerville and Fluff, and reveals that, in fact, her nickname is Fluff. If you care about Fake Jan, you can also see her at 10:50.
A Very Brady Fluff festival in 2011 with special guests Susan Olsen (Cindy Brady) and Geri Reischl (Fake Jan).
My research for this post turned up the interesting fact that Olsen created something with Fluff called Candy Kitten Crap and sold it at a benefit for a nonprofit animal rescue organization called Precious Paws. See the Candy Kitten Crap here. And here’s the irony: The Bradys had a cat in the pilot episode that was never referred to again. The cat’s name? Fluffy.
And finally, folks, here’s what you’ve all been waiting for — the Fluffernutter song:
Marshmallow Fluff commercial (1960s)
Oh, you need Fluff, Fluff, Fluff
To make a Fluffernutter
And lots of peanut butter
First you spread, spread, spread
Your bread with peanut butter
Add Marshmallow Fluff
And have a Fluffernutter
When you enjoy, joy, joy
Your Fluff and peanut butter
You’re glad you have enough
For another Fluffernutter!
- An Ode To Fluff: The Morning Show Takes A Fluffernutter Taste Test (wcbsfm.cbslocal.com)